Google tells ad partners that it will lift its ban on all political ads starting Wednesday, after banning them following the Capitol riot (Sara Fischer/Axios)

advertisement

Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what’s new and why it matters in just 5 minutes.

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Get the inside stories

Get an insider’s guide to the new White House with Axios Sneak Peek. Sign up for free.

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Photo: Loic Venance/AFP via Getty Images

Google informed its advertising partners Monday that its platforms will resume accepting all political ads starting Wednesday, after banning them following last month’s insurrection at the U.S. Capitol, according to an email obtained by Axios.

Why it matters: Google and rival Facebook have been instituting political ad bans on and off over the past few months to slow the spread of misinformation and curb confusion around sensitive events, like the Capitol attack and the election.

Details: Google says a limited version of its “sensitive events” policy went into effect Jan. 13 after the violent events in the Capitol on Jan. 6.

  • The ban meant that advertisers were not able to run any political ads or ads “referencing candidates, the election, its outcome, the upcoming presidential inauguration, the ongoing presidential impeachment process, violence at the U.S. Capitol, or future planned protests on these topics,” according to an email sent to ad buyers last month.
  • The resumption of political ads means that the sensitive events policy put in place last month has been lifted.
  • In order to resume buying ads, advertisers will need to use the self-service appeals tool in the Google Ads portal to have their existing ads re-reviewed, the email says.
  • “If they are otherwise policy compliant, then our reviewers will approve the ad and it will be eligible to begin serving.”

The big picture: Google and Facebook are the two biggest digital platforms for political ads. Their bans over the past few months have meant that more advertisers have shifted dollars to other digital platforms, like smart TVs, that don’t offer the same level of transparency.

This content was originally published HERE

advertisement

Be the first to comment on "Google tells ad partners that it will lift its ban on all political ads starting Wednesday, after banning them following the Capitol riot (Sara Fischer/Axios)"

Leave a comment

Your email address will not be published.


*