The company has partnered with Cloud Network Technology, a subsidiary of Foxconn, to begin producing the device at its Chennai plant, with an annual capacity of “hundreds of thousands” of units, according to a blogpost Tuesday. Amazon will also continuously evaluate manufacturing capacity based on domestic demand for its devices.
“We are delighted to announce Amazon’s first manufacturing line in India to produce hundreds of thousands of Fire TV Stick devices every year, catering to the demands of Indian customers,” said Amit Agarwal, global senior vice president and country leader at Amazon India. “This further reiterates our commitment to the Government of India’s ‘Make in India’ initiative.”
Under the leadership of PM @narendramodi, electronics manufacturing in India has recently attracted some of the big… https://t.co/Ra1tRmJfCB
— Ravi Shankar Prasad (@rsprasad) 1613462065000
The move is in line with Amazon’s plan to partner with the government’s vision of a self-reliant India, or Atmanirbhar Bharat. It reiterated its commitment to invest $1 billion into the country to digitise 10 million small and medium businesses by 2025 and create 1 million additional jobs by then.
“India is an attractive investment destination and is poised to become a major player in the global supply chain in the electronics and IT products industry. We welcome Amazon’s decision to set up a manufacturing line in Chennai, as it will enhance domestic production capacities, and create jobs as well,” said Ravi Shankar Prasad, Minister for Communications, Electronics & Information Technology and Law & Justice.
Prasad also mentioned that it was only the beginning of Amazon’s efforts to manufacture electronics products in India for the domestic market and for exports.
Amazon’s move to begin locally manufacturing some of its devices in India comes at a time when the company is facing increased heat over its e-commerce marketplace operations. It is also engaged in a battle to stop rival Reliance Industries from acquiring assets of Future Group in which it had invested.