November 30, 2020
This article covers six successful augmented reality product packaging campaigns created with the Wikitude AR Software Development Kit.
Augmented reality technology is gradually expanding its outreach by establishing its presence throughout various segments in the market. The product packaging sector, in particular, has been getting a lot of AR traction.
After covering the marketing advantages of augmented reality in packaging, we will now explore six Wikitude AR-powered use cases that brought innovation and excitement to the product packaging industry.
Jack Daniel’s AR Experience
The Jack Daniel’s AR Experience, from the Brown-Forman spirits and wine company, takes consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book-style dioramas.
The Jack Daniel Distillery’s AR app offers a virtual tour of the distillery, allowing users to take a closer look at the whiskey-making process, and learn stories about the man himself—Mr. Jack Daniel.
Thirty days after the official global Jack Daniel’s AR Experience app launch, 30.000+ iOS and Android users watched over 110,000 ‘Jack Stories’ AR experiences with an average of 5:42 minutes of total session time per user.
Herbal Essences AR Experience
The haircare brand Herbal Essences wanted to drive more attention and encourage more consumers to make better choices when the products they use reach their end-of-use cycle.
The AR experience digitally displays an interactive beachscape around the bottle while displaying an informative video that speaks of the product and the plastic waste problem.
As the AR experience progresses, users see plastic waste washing up on the augmented shore and are invited to swipe the screen to help clean the oceans.
Mojokaii AR animated booster
Mojokaii premium gaming boosters were created specifically for the gaming community. Tapping into the target audience’s affinity to immersive experiences, the Mojokaii AR companion app gamifies tasting and engages customers to collect all product varieties.
Augmented reality effects were created by an international team of VFX artists. By pointing to the packaging label, gamers dive into an immersive digital narrative, unique for each product variation.
The video on the labels and the visual effects around the product is shown in real-time, allowing customers to look at them from different angles. The Mojokaii app uses Wikitude’s curved marker-based tracking that recognizes label designs and shows unique stories and effects for each product.
Francesco Rinaldi® AR App
Francesco Rinaldi is a pasta sauce company that has been on the market for over 45 years. The company wanted to link tradition with innovation by bringing its brand icon, Mrs. Rinaldi, to life. The AR app enables Mrs. Rinaldi to share her stories of what makes her pasta sauce different from other brands.
After downloading and opening the app, users can use their smartphone camera to scan any of the Francesco Rinaldi pasta sauce jar labels. Depending on the pasta sauce line, Mrs. Rinaldi will magically come to life and deliver a specific message for that particular product.
Each AR scan has a “Tap for More” button which invites the customer to the Extended Experience. Every click leads users to different landing pages containing more information about the company, packaging design, list of recipes and more.
The AR experience has increased customer loyalty, brand and product differentiation, customer interaction, and brand recognition.
Ribena “Doodle your World” AR app
Ribena has been in the beverage industry for over 75 years. To bring life and user interaction to their ‘doodle bombing’ inspired campaign, they created the “Doodle your World” app to provide a fun augmented reality experience.
The concept behind the AR app took its creative inspiration from the pop-culture art movement known as ‘doodle bombing’ and combined it with augmented reality technology.
App users are encouraged to create their own doodle-bomb videos using the colourful Ribena character animations to share with friends via message and social media platforms – Facebook, Instagram, and WhatsApp.
The app experience goes on to reward users by unlocking more character animations from the content they create and share, and by purchasing and scanning any one of the limited edition AR ready “Doodle your world” Ribena drink bottles currently in circulation.
Users can see Ribenary characters come to life on their screens anywhere they are. With the app, Ribena fans can also stream augmented reality videos in real-time, capture these special moments and share the fun with friends and family.
Fruit Bliss Interactive
Fruit Bliss creates wholesome snacks with simple ingredients. The company wanted to have a closer, more personal relationship with its customers and expand communication beyond the physical borders of their product packaging.
Customers use their smart device camera to scan select packages that will then trigger the AR experience.
The solution was described as an “upgraded email newsletter”. It allows users to unlock augmented content in the form of news, info, social media links, newsletter invites, special offers, and more.
Technology and device capabilities have come a long way since the origins of AR. Today, developers equipped with the right tools have the ability to create various high-performing AR experiences that bring true value, and entertainment to the end-user.
The Wikitude AR SDK has a wide variety of augmented reality features that support can support your product packaging AR campaigns.
For Unity Experts, and due to popular demand, Wikitude is introducing something AR for cylinder targets.
Wikitude Cylinder Tracking for Unity
Cylinder Tracking is the ideal AR feature for augmenting cylindrical-shaped drink cans, wine bottles, longnecks, aluminum tin cans, cosmetic bottles, and other tubular-shaped product containers.
Wikitude Cylinder Tracking technology covers a wide variety of cylindrical targets and label shapes. Unity developers can create campaigns that overlay cylinder targets with interactive digital augmentations such as videos, images, 3D models, audio, buttons, and more.
Interested in giving Wikitude Cylinder Tracking a try?